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BMW salvage uk |
BMW specialist ukWhatever other people may tell you about cars...owning a BMW is something else. Whether it is a Z3, X5 or BMW 3 series, then you will be sure to find lots of information online about them.
The author is obviously an expert in this area and offers insightful comments. There are quite a few sidebars that detail his riding experiences on various older models This book is a "must have" for any serious BMW motorcycle enthusiast or owner.
This book makes excelent reading for anyone wishing to gain an understanding of the management strategy behind the news headlines which rocked the British Motor industry for most of the year 2000
My only criticism is that this is quite a high level strategic view and there is not much detail on what went wrong at the operational level - I would have liked to have known more!
Secondly it skims over the surface of the issues, it feels like an extended newspaper article rather than an in-depth study. The authors stick to the rather few (albeit very important) people that they spoke to, and treat one or two of them to (unjustified, in my view) hero-worship. They could have added far more interest, colour and drama, if they had perhaps talked to some more operational people to get a feel for what it was like 'on the ground'; (It would also have added a bit more material). If you're looking for a far more interesting book on a car industry merger gone wrong then buy "Taken for a Ride" on the Daimler Chrysler merger. It's a far more interesting and entertaining read than this, rather unsatisfying book. If you're looking for a better or comparible history of Rover and BMW then stick to reading the newspapers ...
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