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3 BMW manual series |
3 BMW coupe seriesWhatever other people may tell you about cars...owning a BMW is something else. Whether it is a Z3, X5 or BMW 3 series, then you will be sure to find lots of information online about them.
I didn't intend to be so negative, but it is a subject which deserves a far better book.
Secondly it skims over the surface of the issues, it feels like an extended newspaper article rather than an in-depth study. The authors stick to the rather few (albeit very important) people that they spoke to, and treat one or two of them to (unjustified, in my view) hero-worship. They could have added far more interest, colour and drama, if they had perhaps talked to some more operational people to get a feel for what it was like 'on the ground'; (It would also have added a bit more material). If you're looking for a far more interesting book on a car industry merger gone wrong then buy "Taken for a Ride" on the Daimler Chrysler merger. It's a far more interesting and entertaining read than this, rather unsatisfying book. If you're looking for a better or comparible history of Rover and BMW then stick to reading the newspapers ...
My only criticism is that this is quite a high level strategic view and there is not much detail on what went wrong at the operational level - I would have liked to have known more!
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